How to Generate Leads (LGP#1)
Welcome to the very first episode of the Lead Generation Podcast. In this episode, we’re going to be talking with James Martin from Insider Foundry about lead generation. Mentioned in this episode;...
View ArticleHow to Create Customer Personas
How much do you really know about your customers? If you’re like most businesses, chances are not enough. It’s important to understand your customers, so you can segment them and create stronger...
View ArticleDirect Response Copywriting with Stefan King (LGP#3)
Direct Response Copywriting is all about structuring your words (copy) in such a way that the reader is compelled to take an immediate action (direct response). Direct Response has been around for many...
View Article10 Ways to Use LinkedIn to Generate Potential Leads
You might have mixed feelings about social media, but there’s one channel you simply can’t afford to ignore – LinkedIn. Many people think of LinkedIn as a place to look for jobs, but companies big...
View ArticleLGP#5: Adwords – The Holy Grail of Online Advertising
Adwords is the holy grail of online advertising due to its incredible reach, comprehensive tracking and laser targeting. Most advertising is based on interrupting people and hoping to attract their...
View ArticleOnline Business Directories – Are They Worthwhile? (LGP#6)
We all know that the physical YellowPages directory is barely used anymore, but what about online business directories? There’s thousands of them out there including some big brands, a lot you’ve never...
View ArticleHow to Buy Leads & Skip the Marketing Hassle (LGP#7)
There’s many ways to get leads but often there’s some uncertainty and hassle involved. What if you could skip all of that and buy leads directly? The last five years has seen the rise of the ‘quote...
View ArticleBoost your Conversions with Landing Pages (LGP#8)
“Most small business websites are not well designed at all for lead generation” – Chris Schwarz, Adwords Specialist. If you’re going to spend money on paid advertising channels such as Adwords, it...
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